STR8 was launched in the Polish market in August 2000. Its innovative packaging and unique fragrances appealed immediately to consumers, justifying the fact that until today it holds the leading place in men's fragrance market.

In 2001 STR8 received a prestigious award “The Cosmetics Oscar” which gave it a noticeable position in men’s fragrance market.

In 2005 STR8 continues its innovative path, creating unique and entirely new packaging, while extending its range. The new STR8 line draws its inspiration, as far as design and modern metallic colors are concerned, from the dominant trends of the car industry.

Nowadays STR8 is one of the leaders in men’s fragrance mass market.

From April 2008 STR8 has launched 2 significant novelties:
- First of all, STR8 created unique and entirely new packaging and at the same time changed names of the variants in Fragrance Line (EDTs, ASLs, Shower Gels, Deo sprays, Roll-ons). Click to read more...

- STR8 has also launched the New Performance line – "STR8 Power Pro" and thus entered the new market segment. STR8 POWER PRO includes: anti-perspirant deos (sprays, sticks, roll-ons) with patented formula – MULTI-STEP CONTROL SYSTEMTM and Shower Gels. Click to read more about STR8 POWER PRO...